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VP of Marketing

Salt Lake City, UT
VP of Marketing
Full-Time
Salt Lake City, UT
 

The client is a SaaS company that's continuing to capture a large part of the market. They’ve found product-market fit and are in execution phase. The VP of Marketing will take the existing team and develop a strategic approach in how to take Marketing to the next level including hiring additional team members.
 

What you’ll achieve in the first 6 months:

  • Drive higher-volume and higher quality MQL’s, ultimately higher conversion pipeline for the sales team over the next 12 months
  • Develop marketing strategy and budget
  • Build a high-performing marketing team
  • Strategize and identify levers to pull to increase pipeline of leads and conversion rates (currently half of where it should be)
  • Build process and operation for demand gen
  • Activate current and other channels including paid,organic, direct content, event/trade shows, etc.
  • Will report to the CEO and be part of the Executive team

What you'll need:
  • 6+ yrs of marketing experience including holding a leadership role
  • B2B SaaS experience targeting enterprise through mid-market
  • Proficiency in PPC/paid search required
  • Experience with building a team through rapid growth in a startup or growing company
  • A good balance between a strategic thinker and a tactical professional who will advance the company towards the overall long-term goals.
  • Gather and use data to inform decision making and to persuade others.
  • Make thoughtful, actionable recommendations and quickly build consensus with senior-level internal and external stakeholders
  • Entrepreneurial spirit, resourceful, self-starter in an ever-changing business
  • Bonus experience:
    • Experience in payments industry
    • Experience in startups
  • GET EXCITED. Because you’re about to have a huge impact.


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We look forward to working with you!
 
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